CASE STUDY · MOVING
The Moving Company
Southern California · Moving operator
A solid business with one ceiling: the owner’s day.
Here’s the build that took it off.
Anonymized at the operator’s request. The name is off the page — the numbers aren’t.
12.5x
revenue growth in 12 months
$40K → $500K/ months
moving company partner
12 months
from launch to scale
WHERE THEY STARTED
The owner was the sales team, the support desk — and the ceiling.
The moving work was never the problem. The jobs got done, the customers were taken care of, and the business was real — doing $40K a month. The problem was that it stayed there.
Three marketing agencies had already taken their shot before we showed up. Different agencies, different promises, the same flat line at the end of each one.
Part of the reason was easy to see. The website was basic and buggy — the kind of site that makes every marketing dollar pointed at it work harder for less, because visitors who might have booked leave instead.
The bigger reason sat underneath everything: the owner was personally taking every sales call and personally handling every customer issue. He was the sales team and the support desk in one person.
Leads came in faster than one man could work them, and conversion paid the price — no agency running ads on top of that was going to fix it. $40K a month wasn’t the size of the market. It was the size of one person’s day.
WHAT WE BUILT
We started with one page. Two years later, we’re still building.
Most of what you’ll read below didn’t exist on day one — and that’s the point. We put the revenue engine up first: one landing page, paid traffic, and a way to measure every dollar. Everything after that — the team, the brand, the video, the two-hundred-page site — was built on top of a business that was already growing. Six pieces of the build, in the order the work landed.
01 — The landing page that started the growth
The old website couldn’t be trusted with paid traffic, and a full rebuild would have taken months the growth couldn’t wait for. So we built one page — a single landing page designed to do one job: turn a click into a booked move. We pointed the first campaigns at it and iterated against real traffic, version after version, keeping what converted and cutting what didn’t. Within a few rounds it was outperforming anything the business had run before, and the growth started there — months before the new brand or the full site existed.
02 — Google Ads, run on our method
Paid search carried the early growth, and we ran it the way we run it for every partner: on our proprietary ad optimization method. What the method is stays with us — very few advertisers work this way, and it’s a real edge. What it produces is this page. The structure was full-funnel: campaigns for people booking a move this week, and campaigns for people three weeks from realizing they need one — each stage measured, each stage earning its budget. Within the first twelve months, the Google Ads budget had grown into six figures a year, scaled step by step as the returns proved out.
03 — A sales team, so the owner could stop being one.
The engine surfaced the next bottleneck fast: more conversations than one person could carry. The owner was still taking every sales call himself, and conversion was paying for it. So we recruited and trained a low-cost remote sales team to take the phones. It started small and grew as the volume did — eight people within two years. The owner got his days back, and conversion stopped being a function of one man’s calendar.
04 — A brand rebuilt to charge more
Once the engine was earning, we rebuilt the face of the business: a new logo carried by a full identity system across everything a customer sees — the trucks, the website, the ad creative, the merch on the crews’ backs. One look, everywhere. We can’t show you the work; keeping the brand off this page is part of keeping the operator anonymous. We can tell you what it did: within a year, the business was charging premium prices and turning down work. That’s the job a brand does.
05 — A video engine for social
We stood up a video content engine — a steady pipeline of short video for the business’s social channels, planned, shot, and cut by our team. The videos took off organically, with the kind of engagement moving companies don’t usually get. But engagement isn’t the business case — the ads are. The best-performing videos became paid social creative, and those campaigns returned three to five dollars in revenue for every dollar of social ad spend, with the return still improving as the engine learns what works.
06 — From one page to two hundred
Then we went back to the website — the real one this time. We designed and built a 200-plus-page site at scale: a page for every market and service the business covers, each built to rank and each built to convert. Around it we grew the site’s backlink profile — links from other reputable sites, which is how search engines decide who to trust. Organic traffic followed: people finding the business straight from search, no ad dollar attached to the booking. And that changed the math. As organic bookings became a bigger share of the whole, the blended cost of winning a customer started falling faster than paid optimization alone could ever push it. Paid built the business. Organic is what makes it defensible.
This is the same engine we run for every partner. How the engine works →
SCALING THE OPERATION
The teams behind the 12.5x.
A business doing twelve times the revenue is running twelve times the jobs — and jobs need people. The sales floor was the first operational build; two more followed as the volume climbed.
A support and claims desk
Moving is a business with claims — schedules slip, boxes get miscounted, customers call. At $40K a month, the owner absorbed all of it himself. At $500K a month, that’s a full-time function, so we helped stand one up: a support and claims team that answers customers, settles issues, and keeps the owner out of the inbox.
An HR engine for hiring movers
The quietest constraint on a moving company’s growth is bodies on trucks. Demand can grow a lot faster than a crew roster — unless hiring is a system instead of a scramble. We helped the business build an HR function with one job: recruiting, screening, and onboarding movers fast enough to keep up with the growth.
WHAT HAPPENED
$500K a month by month twelve.
And the engine didn’t stop there.
Before
$40K a month · the owner doing sales and support himself
After (12 months)
$500K a month · an engine, a team, and a brand doing it instead
Twelve months in, the business was doing $500K a month — twelve and a half times where it started. Not because one channel got hot. Because every part of the build compounded: a page built to convert, campaigns tuned against booked moves, a sales floor that worked every lead, and a brand that let the estimates come in higher.
The partnership didn’t end at month twelve — it’s still running. Two years in, the blended return across all of it sits at 4.5x: for every dollar that goes into marketing — paid ads, video, the organic build, everything — $4.50 comes back in revenue. And the mix keeps shifting the right way: a growing share of bookings now arrives organically, with no ad cost attached, which pulls the blended cost of each new customer down further.
That’s the state of it today: an ongoing partnership, an engine that measures every dollar behind it, and a business that no longer depends on the owner’s phone. Which is the point worth ending on. The business now has what buyers in this category pay premiums for — a brand, a lead engine that doesn’t hang on any one person, a trained sales floor, an operations bench, and numbers a buyer can trace. Whether it ever sells is entirely the owner’s call. It’s built to be worth it either way.
What partners say
“I wish I found you sooner! You really know your stuff.”
12.5x revenue growth in 12 months
Southern California moving operator. $40K to $500K a month in 12 months. Anonymized at the operator's request.
Moving
Cost per booking: $296 → $10
Valley Village skin care studio. Built a digital lead engine that dropped cost per booking 95%+ and filled the schedule.
MedSpa
$0 → $25K monthly revenue in 4 months
Los Angeles TV mounting and AV installation operator. 147 installations in the first four months of the partnership.
Home Entertainment Tech
Already running a
profitable local service business?
We bring the build, the ad spend, and the playbook. You bring the business. Let’s see if we’re a fit.