CASE STUDY · HOME ENTERTAINMENT TECH
UrbanOrbits
Los Angeles, CA · TV mounting and AV installation
A zero-start build — we were in from day one. The only case on this site that didn’t begin with a working business.
$0 → $25K/mo
monthly revenue — four months in
147
installations in the first four months
50+
customer reviews, from a standing start
WHERE IT STARTED
Every case on this site started with a business. This one started with a blank page.
Gla had a studio, a reputation, and reviews that said the work was good. The moving company was doing $40K a month before we ever touched it. UrbanOrbits had none of that — because UrbanOrbits didn’t exist. No name, no website, no phone number, no reviews, no past customer to call back.
That matters because local service runs on proof. Before a stranger lets you drill into their living-room wall and hang the most expensive screen they own, they look for the things that say you’re safe: reviews, referrals, a name they’ve heard. A brand-new installer has none of them — and can’t earn them without customers, who won’t book without them. That loop is why most new local service businesses stay small or fold quietly. Breaking it is the whole game.
So we’ll be plain about what this case is and isn’t. Our partnerships start with a business that already works — we scale what works; we don’t build from zero. UrbanOrbits is the exception: we were in from day one, building the business and the engine together. Which makes it the cleanest test the engine has ever gotten. No brand equity to spend. No repeat customers padding the numbers. No word of mouth arriving on its own. Whatever shows up on this page, the engine produced.
WHAT WE BUILT
Built in the order a stranger learns to trust you.
A zero-start means there’s no engine to rebuild and no bottleneck to clear — there’s nothing at all. So the work ran in the order trust gets built: exist, get found, answer fast, prove it, keep proving it. Six pieces. Here’s each one.
01 — A name, a brand, and a site built to book.
Before the first ad could run, there had to be something worth clicking through to. We named the business, built the identity — logo, typography, the look a customer sizes up before they read a word — and designed the website around one job: turning a visitor into a booked installation. When nobody has heard of you, the site is the reputation. It had to carry that weight alone.
02 — Paid search, producing customers on day one.
Nobody searches for a company they’ve never heard of. They search for the job they need done — and that’s a market you can enter the day the site goes live. Google Ads was the one lever that could produce customers immediately, so demand started there. We ran the campaigns on our proprietary ad optimization method. How it works stays with us — it’s a real edge, and very few advertisers have it. The numbers on this page do the explaining.
03 — A CRM and a sales team, so leads became bookings.
A lead that waits is a lead that books someone else. We set up the CRM — the system that tracks every inquiry from first click to booked job — and onboarded a sales team to work it, so every lead got answered, quoted, and scheduled while the customer was still deciding. Ads make the phone ring. This is what turns ringing into revenue.
04 — Every installation, traced to its source.
From the first booking, analytics tied every customer back to the channel that produced them — which ad, which search, which page. In a business built from zero, the ledger is complete by definition: no old customer base blending into the numbers, no legacy word of mouth taking silent credit. If a customer showed up, the engine made it happen — and the budget moved toward whatever was producing.
05 — A search reputation, started early
Paid search buys today’s customer. The organic build works on next year’s. We built a backlink profile — other reputable sites linking to UrbanOrbits’, which search engines read as trust — so the site could start earning visitors with no ad cost attached. It’s the slowest piece of the engine, the kind of work you start early precisely because it pays late.
06 — A review engine, because proof is the product
A new business’s biggest missing asset is other people’s word. So we built a system for collecting it: every happy customer asked for a review at the moment they were happiest — automatically, every time. More than 50 reviews landed in months, not the years it usually takes a local business to get there. That’s the piece that compounds. The next customer doesn’t have to take our word for anything — fifty of their neighbors already said it.
This is the same engine we run for every partner. How the engine works →
WHAT HAPPENED
$25K a month by month four. All of it from a standing start.
Before
$0 · no name, no site, not one customer
After (4 months)
$25K a month · 147 installations · 50+ reviews
Four months after the engine turned on, UrbanOrbits was doing $25K a month — 147 installations in that window, each one traced to the exact channel that produced it.
Growth from zero doesn’t fit the usual math. There’s no multiple to quote when the starting line is nothing. What there is instead is a clean ledger: no existing customer base folding into the totals, no repeat clients from years past, no word of mouth that was already coming. Every booking in those four months came through the engine, because there was nowhere else for a booking to come from. Most marketing numbers deserve an asterisk. These don’t have room for one.
If you’re reading this as an operator, one thing matters more than the rest: you are not starting from zero. You already have what this business had to earn one installation at a time — the reviews, the repeat customers, the name people pass along. The engine that did this with nothing behind it is the same engine we point at businesses that already work. Yours would start with a full tank.
12.5x revenue growth in 12 months
Southern California moving operator. $40K to $500K a month in 12 months. Anonymized at the operator's request.
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Cost per booking: $296 → $10
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MedSpa
$0 → $25K monthly revenue in 4 months
Los Angeles TV mounting and AV installation operator. 147 installations in the first four months of the partnership.
Home Entertainment Tech
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